Digital signage can support arrival media, tenant advertising, wayfinding, events, public information, branded content, and immersive experiences throughout a property. Outdoor LED works well for facades and long-distance visibility. Fine-pitch LED is better suited to close indoor viewing, while transparent LED can introduce digital content across glass without completely blocking the architecture. The strongest properties connect these applications through one content and control strategy.
One Property. Many Jobs to Do.
A mixed-use destination has to attract attention, guide visitors, support tenants, create media opportunities, and remain simple to operate. These needs should not be planned as separate systems.
ExtraPRO connects exterior media, architectural LED, retail signage, wayfinding, content, and controls into one clear plan for the property. The technology feels native to the space and remains practical for the teams who operate it every day.
Discuss Your PropertyTechnology Built
Around the Property
Every part of a mixed-use destination asks something different from technology. We plan each display around its purpose, then connect the content, controls, and support behind it.
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Landmark Facades and Arrival Media
Large-format LED and media facades create visibility before visitors reach the entrance. We plan each system around the architecture, viewing distance, daylight, traffic, content, structure, and service access.
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Architectural LED and Transparent Displays
Curved displays, columns, ceilings, atriums, and transparent LED can become part of the architecture itself. Every installation is coordinated around the finishes, sightlines, viewing distance, and maintenance requirements of the space.
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Retail Media and Tenant Experiences
Storefront displays, promotional media, event canvases, and brand activations give tenants and marketing teams more ways to communicate. Each location is planned around its audience, content, and role within the property.
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Connected Signage, Content, and Control
Wayfinding, directories, parking information, promotions, tenant messaging, and property updates can operate through one coordinated content workflow. Teams can manage media across the destination without treating every screen as a separate system.
The Property Is Connected.
The Planning Should Be Too.
Mixed-use technology affects architecture, marketing, leasing, operations, IT, and facilities. ExtraPRO brings those requirements together before they become separate problems on site.
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Planned Around the Property
Sightlines, traffic patterns, tenant zones, content, power, structure, and service access all shape the right solution. We define what each area needs to accomplish before selecting the technology. This helps the media feel intentional instead of added after the architecture is finished.
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One Team From Concept to Launch
ExtraPRO coordinates design, engineering, fabrication, installation, content, controls, testing, and commissioning. This keeps responsibilities clear and the original vision connected throughout the project. The property team has one accountable partner from the first drawing through final turnover.
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Ready for Daily Operation
The system still has to work after opening day. We plan content workflows, staff controls, maintenance access, monitoring, spare parts, training, and support around the teams responsible for the property. That makes the technology easier to manage, maintain, and adapt as the destination evolves.
FEATURED PROJECTS
Built Across the U.S.
and Southeast Asia
From a multi-screen shopping-center facade in the Philippines to fine-pitch displays inside a U.S. headquarters, every system is shaped around its environment, audience, and daily use.
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PhilippinesNCCC Mall Buhangin
Philippines · NCCC Mall BuhanginFive Static Signs Became One Digital Facade
ExtraPRO transformed five existing billboard frames into a coordinated outdoor LED system spanning 264 square meters. The displays were planned around the original sign locations, daylight visibility, Davao’s climate, and shared power, fiber, and control infrastructure.
The result gave NCCC a permanent digital media platform that can move from one campaign to the next without replacing printed materials or rebuilding the facade.
Case study coming soon -
Tempe, ArizonaThree Thirty Three
Tempe, Arizona · Three Thirty ThreeAt Three Thirty Three, our team built a nearly 80-foot-wide P1.9 LED centerpiece from 475 custom cabinets. Designed for close viewing inside an active restaurant, the nano-coated system turns the dining room into a dynamic media environment while remaining durable and serviceable for daily operation.
The complete scope included system design, power and data coordination, installation, programming, content activation, and client training.
View case study → -
Stamford, ConnecticutWWE World Headquarters
Stamford, Connecticut · WWE World HeadquartersThe World’s Largest Custom LED Logo
When WWE envisioned a defining centerpiece for its new global headquarters in Stamford, Connecticut, no off-the-shelf solution could deliver it. We designed, engineered, and fabricated a 73-foot-tall custom LED logo, suspended within the building’s multi-story lobby.
View case study →
Frequently Asked Questions
The cost of a commercial LED video wall depends on its dimensions, pixel pitch, brightness, indoor or outdoor rating, structural requirements, processing, installation access, content system, and ongoing support. Comparing LED panels alone does not provide an accurate project budget. The estimate should account for the complete operating system, including structure, power, data, controls, installation, commissioning, training, and maintenance. A site review and content brief are usually the fastest way to establish a realistic budget.
The right pixel pitch depends primarily on the closest viewing distance, screen size, content detail, and viewing angle. Fine-pitch LED is typically used in lobbies, storefronts, retail interiors, and other areas where people will stand close to the display. Larger pixel pitches may be appropriate for atriums, high-mounted installations, or screens viewed from farther away. The tightest pixel pitch is not automatically the best choice. Image quality, brightness, service access, and budget should all be considered.
Transparent LED is a display technology that presents digital content across glass while preserving some visibility, daylight, and sightlines through the installation.
It works well for storefronts, atriums, lobbies, and glass facades where a conventional screen would conceal merchandise or compete with the architecture. Transparency, brightness, pixel pitch, viewing distance, and mounting depth must be evaluated together because greater transparency can reduce pixel density and image detail.
Yes. A properly designed digital signage content management system can schedule and update promotions, tenant messages, directories, wayfinding, events, and property information across multiple screens and zones.
Different permissions can be assigned so the property team controls the network while approved tenants or departments manage specific content. Media players, network security, monitoring, emergency messaging, and fallback playback should be planned before installation so the system remains manageable as the property grows.
An outdoor LED facade requires early planning around structure, wind loading, brightness, weather protection, power, data, heat, drainage, installation access, permits, viewing angles, content dimensions, and future maintenance. The display should be treated as part of the building rather than equipment added at the end. Early coordination between the developer, architect, structural engineer, electrical team, content team, and technology integrator helps prevent redesign, protects the architecture, and produces a cleaner installation.
Ready to Elevate Your Property?
Whether you are developing a new mixed-use tower, modernizing a retail center, or looking to add a high-impact digital presence to an existing commercial property, our team is ready to engineer a solution built around your vision.
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