Three Thirty Three Restaurant LED Wall

Three Thirty Three

Elevating hospitality through ultra-fine pitch LED experience

CUSTOM HOSPITALITY USA

2024 | Tempe

A STATEMENT-DRIVEN DIGITAL CENTERPIECE FOR MODERN DINING

At the Watermark development in Tempe, Arizona, the Three Thirty Three (333) project set out to redefine the intersection of dining and digital experience. Commissioned by the Three Thirty Three Restaurant Group under ITR Investment Group, the objective was to create a high-impact visual centerpiece that would seamlessly integrate into a premium hospitality environment. The result was a fully customized, ultra-fine pitch LED video wall—engineered to deliver immersive content and elevate the guest experience through scale, clarity, and precision.

Spanning nearly 80 feet in width, the installation features a 1.9mm SMD LED display, delivering exceptional resolution at close viewing distances—critical within a high-end restaurant setting. Comprising 475 LED cabinets, the system is powered by a Novastar H15 processing platform and supported by an industrial-grade SuperLogics rack-mounted computer for content management. Designed for long-term performance, the system includes a full suite of spare modules, power supplies, and receiving cards, ensuring operational continuity. The LED panels are further enhanced with nano-coating technology, providing resistance to liquid exposure and increasing overall diode durability within an active hospitality environment.

Execution of the project followed a highly coordinated timeline, beginning with an on-site survey to capture precise as-built conditions and inform system design. Following contract execution, manufacturing and testing were completed overseas, with a full burn-in process ensuring quality control prior to shipment. Logistics were carefully managed from international production through final delivery to Arizona, culminating in a streamlined installation process that achieved substantial completion within weeks of deployment. This end-to-end approach ensured minimal disruption while maintaining strict adherence to schedule and performance standards.

Beyond hardware integration, the project scope included full system design, power and data coordination, installation, programming, and client training. To support content activation, initial visual assets were delivered alongside strategic collaboration with Pushka Studio, enabling the future development of high-impact anamorphic 3D content tailored to the space. Backed by manufacturer warranties and Trust Fall’s workmanship guarantee, the final installation stands as a seamless fusion of technology and environment.

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