The creation process of an entertainment outlet or large-scale installation is paramount. In the broader entertainment services industry, the individual stages from planning to construction to design to execution are usually handled by separate firms, each with independent timelines and priorities. The result? Information and coordination gaps that cause expensive delays, and critical problems that emerge once operations are in full swing.
With decades of experience between them, established entertainment experts Ted Mizrahi and Maxwell Zetlin realized that something was missing in the system: that no one had ever established an organization with the capability to close these vital gaps through Vertical Integration. In 2000, Ted Mizrahi established ExtraPro in the United States focusing specifically on Hollywood and in Las Vegas. 18 years later Ted endeavored to diversify and expand ExtraPro’s portfolio by strategically partnering up with Maxwell in 2018. The partnership sought to include the business component into its roster of services and also allowed the company to expand its services into Southeast Asia.
With an opportunity before them and driven by the need to lead a meaningful, effective and much-needed change in the system, the combination of their own considerable technical and business expertise, allowed for a company established on a thorough understanding of the complex moving parts of an entertainment project.
ExtraPro Entertainment, Ltd.