The word is out: Southeast Asia (SEA) has stepped out of the shadows of its more popular East Asian neighbors and has positioned itself as the new frontier of global opportunities.

Boasting of a booming commercial market and rapid technological innovation, SEA has earned its place as a highly promising region for investment. Not to mention that this development is further bolstered by an already thriving tourism industry that still has much room for growth given the right projects that can be at par with those in Vegas or its neighboring Macau.

But despite positive prospects and wider global recognition, many are still unsure of the region’s stability. Outsiders must be asking, “How do you penetrate a sleeping giant?” The more relevant question is, how do you recreate your successes in the more homogenous West to this region of myriad cultures?

The good news is, with the right people, it is very possible to actually learn the dynamics and enjoy its unprecedented success. There’s a big spotlight on Southeast Asia right now, and it looks like it is not going to dim anytime soon; it can only get brighter.

With decades of unparalleled experience and collaboration, the tandem of established entertainment experts Ted Mizrahi and Maxwell Zetlin are trying to restage the successes they accomplished in Las Vegas and other parts of the world to this exciting region through ExtraPro Entertainment.

Armed with the ability to create large-scale installations such aslive concerts and music festivals, one-of-a-kind theatrical productions, and out-of-this-world entertainment activations, ExtraPro is keen on making SEA’s entertainment scene better and livelier.

In the world of entertainment development, dealing with different companies usually results in delays due to unforeseen circumstances. ExtraPro has the ability to close these gaps to avoid delays, possible problems, and additional expenses though Vertical Integration.

With an opportunity before Ted and Maxwell and driven by the need to lead a meaningful, effective and much-needed change in the system, the combination of their own considerable technical and business expertise, allowed for a company established on a thorough understanding of the complex moving parts of an entertainment project.

Composed of a team and network equipped with decades-worth of experience in the entertainment industry, ExtraPro is more than ready to make things possible and then offer some more, no matter what you put on the table. They thrive on any challenge; their goal is to amaze.

A testament to this drive is its recent project in the Philippines called Cove Manila, now dubbed as Southeast Asia’s Biggest Nightclub and Beach club. Before, no one imagined that a project of this scale is doable especially in a country that is not very popular for its nightlife. But ExtraPro exceeded expectations as it successfully brought to life a project so gigantic, guided by its extensive business and technical expertise. Cove Manila easily rivals any megaclub in Las Vegas and is currently rated the number 37th nightlife venue in the world.

Never running out of tricks up its sleeves, Southeast Asia is on a roll and it has no plans of slowing down. There’s no better time to penetrate this exciting and ever vibrant market than now. And if you don’t know who to call, ExtraPro is ready to turn your crazy ideas into flawless execution.

AUTHOR: Rakesh Thakur