OUR

PHILOSOPHY

Our name captures our philosophy, ExtraPro. We always aim above and beyond what is expected, to deliver nothing short of extraordinary. We take pride in our expertise and professionalism, in the caliber of service and creative execution we provide.

As a company, our mission is to redefine the Entertainment industry one project at a time through our expertise in entertainment design, consultancy, and technology. We connect every aspect of development seamlessly to bring our clients’ vision to life.

Our approach reinvents the process of creating experiences, enabling us to tailor fit to clients’ needs with a smoother, more effective and more efficient process– always on brand, on budget, and on time.

This way we can take on challenges of any size and scale. No matter the limitation or complexity, we make it possible.

Our

Origin

Story

The creation process of an entertainment outlet or large-scale installation is paramount. In the broader entertainment services industry, the individual stages from planning to construction to design to execution are usually handled by separate firms, each with independent timelines and priorities. The result? Information and coordination gaps that cause expensive delays, and critical problems that emerge once operations are in full swing.

With decades of experience between them, established entertainment experts Ted Mizrahi and Maxwell Zetlin realized that something was missing in the system: that no one had ever established an organization with the capability to close these vital gaps through Vertical Integration.

In 2000, Ted Mizrahi established ExtraPro in the United States focusing specifically on Hollywood and in Las Vegas. 18 years later Ted endeavored to diversify and expand ExtraPro’s portfolio by strategically partnering up with Maxwell in 2018. The partnership sought to include the business component into its roster of services and also allowed the company to expand its services into Southeast Asia.

With an opportunity before them and driven by the need to lead a meaningful, effective and much-needed change in the system, the combination of their own considerable technical and business expertise, allowed for a company established on a thorough understanding of the complex moving parts of an entertainment project.

ExtraPro Entertainment, Ltd.

OUR

FOUNDERS

An entertainment technology veteran with over 30 years of experience under his belt, Ted Mizrahi is a master of lighting, direction, programming and the audio-visual technical details that bring an attraction, an event or an entertainment spectacle to life.

Ted’s expertise in AVL and pragmatic approach to its complexities has brought him to the forefront of the industry. His background spans the gamut from the Playboy Mansion to MTV music videos, to gigantic concerts and music festivals.

In 2015, Ted signed on as Property Technical Director of Okada Manila, designing the world’s largest laser projection mapping system for the property, while overseeing nearly $100 million dollars in technical assets.

New Yorker Maxwell Zetlin began his career in party central: Las Vegas, Nevada. As the young Operations Manager for Marquee Nightclub, Tao Beach, Tao Nightclub and Lavo Las Vegas, Maxwell made a name for himself in the industry, and soon after became the Deputy General Manager of the hip Japanese “Clubstaurant” Megu in Trump Tower, New York.

In 2013, he was brought in to lead the development of the $120 million dollar entertainment venue Cove Manila, Southeast Asia’s biggest indoor beach club and nightclub, part of the $3 billion dollar integrated resort giant Okada Manila.

With passion, leadership and an innovative spirit Maxwell rose to become the Okada Manila Executive Vice President of Entertainment before moving to establish ExtraPro.

An entertainment technology veteran with over 30 years of experience under his belt, Ted Mizrahi is a master of lighting, direction, programming and the audio-visual technical details that bring an attraction, an event or an entertainment spectacle to life.

Ted’s expertise in AVL and pragmatic approach to its complexities has brought him to the forefront of the industry. His background spans the gamut from the Playboy Mansion to MTV music videos, to gigantic concerts and music festivals.

In 2015, Ted signed on as Property Technical Director of Okada Manila, designing the world’s largest laser projection mapping system for the property, while overseeing nearly $100 million dollars in technical assets.

New Yorker Maxwell Zetlin began his career in party central: Las Vegas, Nevada. As the young Operations Manager for Marquee Nightclub, Tao Beach, Tao Nightclub and Lavo Las Vegas, Maxwell made a name for himself in the industry, and soon after became the Deputy General Manager of the hip Japanese “Clubstaurant” Megu in Trump Tower, New York.

In 2013, he was brought in to lead the development of the $120 million dollar entertainment venue Cove Manila, Southeast Asia’s biggest indoor beach club and nightclub, part of the $3 billion dollar integrated resort giant Okada Manila.

With passion, leadership and an innovative spirit Maxwell rose to become the Okada Manila Executive Vice President of Entertainment before moving to establish ExtraPro.

Our Unique Process

An Exclusive 360º System

Through Vertical Integration, our system streamlines all steps and provides specialists at every point of the development process; this means no gaps in communication or planning, and a smooth, well-rounded, professional run from inception to launch. We simply do it better, faster, and more efficiently.

End-to-End Delivery

With our proprietary system and experts, we have the network, the know-how, and the capability to come in at any phase of the project life cycle and turn over projects to you that are fully developed, manned and ready to go.

From Inception to Operation

We’ve created a simplified approach that is applicable to projects of any scale, and that allows us to address all aspects of development completely and systematically.

OUR CLIENT INDUSTRIES

Integrated Resorts & Casinos

Day & Nightlife

Hospitality Groups

Music Festivals & Concerts

Amusement Parks

Corporate Theatre

Construction Management

Production Companies